MY APPROACH TO BRAND DESIGN
Crafting brands that feels like home
Branding can sometimes feel overwhelming or too corporate, but it doesn't have to. Your brand is more than just how it looks: it's how it feels, how it welcomes people in.
Visual identity are also sometimes called 'house style' in the Netherlands, and I love that idea because I see branding like designing a home: intentional, personal and a true reflection of you.
If your business were a home, would it be a cluttered dorm room or a thoughtfully designed space that feels just right?
highlighting brands that have a special skill to offer the world to make it a softer, better place for all of us is my top priority
If you're a coach, a yoga teachers, an artist, a storyteller... your job bring so much value to our world by making real positive change and impact, but what you do is still too often undervalued in our society.
Together, let's create brands that actually help others.
How? By building a strong and solid design system
that will make your audience connect to you
on an emotional level.
It’s not just about a logo and nice colours, it’s about being professional and believable, it’s about carrying a story,
it’s about translating your ethics into visual choices that feels authentic and make your audience connect with you on an emotional level.
It's about feeling proud of the work you do.
If this resonates with you, you are at the right place.
I'd be happy to meet you and talk about your project!
very kind words from past clients :)
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